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Given Brandbook
Given Brandbook
Redefining the digital shopping experience for a leading Baltic jewelry brand
Redefining the digital shopping experience for a leading Baltic jewelry brand
About the client
GIVEN is a leading jewelry retailer operating across the Baltics. With a strong offline presence, the brand aimed to accelerate its digital growth and improve the online customer experience.
GIVEN is a leading jewelry retailer operating across the Baltics. With a strong offline presence, the brand aimed to accelerate its digital growth and improve the online customer experience.
Scope:
Research
UX/UI
Brand system
Digital design
AI-powered content
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Timeline
Timeline
9-month engagement
month
1
2
3
4
5
6
7
8
Discovery & research
1 mo
UX architecture & user flows
UI design & a scalable design system
Brandbook & Flagship marketing campaigns
Weekly design deliveries
2 mo
2 mo
3 mo
month
1
2
3
4
5
6
7
8
Discovery & research
1 mo
UX architecture & user flows
UI design & a scalable design system
Brandbook & Flagship marketing campaigns
Weekly design deliveries
2 mo
2 mo
3 mo
month
1
2
3
4
5
6
7
8
Discovery & research
1 mo
UX architecture & user flows
UI design & a scalable design system
Brandbook & Flagship marketing campaigns
Weekly design deliveries
2 mo
2 mo
3 mo
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Brand System
Brand System
& Visual Production
& Visual Production
15
15
in-depth user interviews
in-depth user interviews
100+
100+
quantitative survey
responses
quantitative survey
responses
198
198
pages and forms designed and prototype
pages and forms designed and prototype
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Brand System
Brand System
& Visual Production
& Visual Production
500+
500+
AI-assisted visuals generated
AI-assisted visuals generated
1,000+
1,000+
visual assets produced
11
11
section brand
system (69 pages)
section brand
system (69 pages)
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Delivery
Overview
Delivery
Overview
Research & Insights
Research & Insights
User and stakeholder insights
Market and competitor analysis
User interviews and quantitative surveys
Analytics-driven conclusions
User and stakeholder insights
Market and competitor analysis
User interviews and quantitative surveys
Analytics-driven conclusions
Brand & Marketing Execution
Brand & Marketing Execution
Flagship campaign concepts (static and video)
Marketing asset production and adaptation
Brandbook creation and documentation
Flagship campaign concepts (static and video)
Marketing asset production and adaptation
Brandbook creation and documentation
UX & UI Design
UX & UI Design
UX architecture and user flows
Visual exploration and key concepts
UI design across core screens
Scalable design system
UX architecture and user flows
Visual exploration and key concepts
UI design across core screens
Scalable design system
Ongoing Optimisation
Ongoing Optimisation
Continuous improvements and refinements
Continuous improvements and refinements