GIVEN had a strong retail presence across the Baltics but a digital experience that didn't match. Generic layouts, no visual identity, no emotional pull. Visitors weren't converting because nothing on the site felt like GIVEN.

We rebuilt it properly. Research first — user interviews, competitor analysis, analytics. Then UX architecture, UI design, a scalable design system, and a brandbook that gave the team a consistent visual language for the first time. Flagship marketing campaigns followed.

Nine months of project timeline and weekly design deliveries. End-to-end e-commerce redesign and brand identity refresh for one of the Baltics' leading jewelry retailers.