Let's talk about
your product

Max, Product Strategist

@Conceptica

Let's talk about
your product

Max, Product Strategist

@Conceptica

Let's talk about
your product

Max, Product Strategist

@Conceptica

Hevvi App

Hevvi App

B2B freight matching platform — connecting shippers with carriers across the Baltics and beyond

About the client

Hevvi is a logistics tech startup building a B2B platform for freight delivery. The platform connects businesses that need to move goods with verified carriers — optimising load matching, route planning, and end-to-end order management. Hevvi is scaling fast across the Baltic region.

Scope:

B2B platform

UX/UI

Design system

Digital design

AI-powered content

Brand identity

Timeline

Timeline

4-month engagement

month

1

2

3

4

Research

2 wk

UX architecture & user flows

UI design & a scalable design system

Brand, content & social media

Weekly design deliveries

2 mo

1 mo

2 wk

Product design improvements and communication design

month

1

2

3

4

Research

2 wk

UX architecture & user flows

UI design & a scalable design system

Brand, content & social media

Weekly design deliveries

2 mo

1 mo

2 wk

Product design improvements and communication design

month

1

2

3

4

Research

2 wk

UX architecture & user flows

UI design & a scalable design system

Brand, content & social media

Weekly design deliveries

2 mo

1 mo

2 wk

Product design improvements and communication design

UX & Product Design

UX & Product Design

From research to desktop version product design

80+

80+

screens designed across desktop flows

screens designed across desktop flows

100+

100+

unified design system with tokens & components

100%

100%

positive client feedback on tests

positive client feedback on tests

Branding & SMM

Branding & SMM

Overview

Developed a social media visual identity aligned with the platform's brand — bold typography, neon-yellow accent, product screenshots, and key metrics presented as campaign-ready content.

Deliverables

Deliverables

Research & Insights

Research & Insights

  • User and stakeholder insights

  • Market and competitor analysis

  • Moodboard

  • User and stakeholder insights

  • Market and competitor analysis

  • Moodboard

Brand & Marketing Execution

Brand & Marketing Execution

  • Naming

  • Logo & Brand Identity

  • SMM Brand Kit

  • Marketing asset production and adaptation

  • Naming

  • Logo & Brand Identity

  • SMM Brand Kit

  • Marketing asset production and adaptation

UX & UI Design

UX & UI Design

  • UX architecture and user flows

  • Visual exploration and key concepts

  • UI design across core screens

  • Scalable design system

  • UX architecture and user flows

  • Visual exploration and key concepts

  • UI design across core screens

  • Scalable design system

Ongoing Optimisation

Ongoing Optimisation

  • Continuous improvements and refinements

  • Continuous improvements and refinements

welcome@conceptica.design

Remote-first design partner Working with clients across the UK, EU & UAE — and beyond. Core team in Riga. Local presence in London and Barcelona.

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Let's talk about
your product

Max, Product Strategist

@Conceptica