Scope:
Brand identity
UX research
UX design
Product design
Marketing design
Ongoing design support
About the client
Hevvi is a Latvian logistics startup building a marketplace for heavy freight - connecting businesses that need to move cargo with vetted carriers across the Baltics.
The project
Most logistics platforms in the space look exactly how you'd expect - cluttered, outdated, built for operators not users. Booking a freight shipment usually means phone calls, email threads, and a week of back-and-forth before anything moves.
Hevvi wanted to fix that. The pitch was straightforward: sending 10 pallets across the city should feel like ordering a cab. Same speed and simplicity.
We took that seriously.
Instead of the classic form-heavy approach, we mapped the experience around three questions: What. Where. When. Every step was engineered to remove friction - from smart form hints and instant pricing to live tracking and one-tap reorder for returning users. The result felt closer to booking an Airbnb or a taxi ride than filing a freight request.
We also handled the full brand - naming, identity, and ongoing marketing materials.
UX architecture, user flow, UX design, UI design, design system, naming, logo, branding, marketing assets, and more.
Brand design: naming, logo, identity
Product design: research, UX design, UI design, design system
Marketing design: SMM guidelines, marketing materials
Bright brand and visual communication
Order process as quick and smooth as ordering a taxi ride
Minimalist, clear and well-thought-out interface
New order placement: 47 sec average (vs 1–5 business days industry standard)
Repeat order: from 5 seconds
UX & UI satisfaction: 10/10 during user testing
Great speed, convenience, interface design, and overall user experience
Superior work quality, processes, and communication