
Let's talk about
your product
Max, Product Strategist
@Conceptica

Let's talk about
your product
Max, Product Strategist
@Conceptica

Let's talk about
your product
Max, Product Strategist
@Conceptica



Platform
Tones Web App
Tones Web App
UX/UI design for a laboratory protocol execution platform
UX/UI design for a laboratory protocol execution platform
About the client
Tones is a platform designed to help laboratory specialists manage, launch, and monitor scientific protocols in real time. The interface guides operators through every step of protocol execution — from scheduling and configuration to live monitoring and reagent management — reducing cognitive load and minimising the risk of procedural errors.
Tones is a platform designed to help laboratory specialists manage, launch, and monitor scientific protocols in real time. The interface guides operators through every step of protocol execution — from scheduling and configuration to live monitoring and reagent management — reducing cognitive load and minimising the risk of procedural errors.
Scope:
Design system
UX/UI
Product design
Interaction design
Delivery
Timeline
Timeline
9-month engagement
month
1
2
3
4
5
6
7
8
Discovery & research
1 mo
UX architecture & user flows
UI design & design system
Website
Weekly design deliveries
2 mo
2 mo
1 mo
Product design improvements and communication design
month
1
2
3
4
5
6
7
8
Discovery & research
1 mo
UX architecture & user flows
UI design & design system
Website
Weekly design deliveries
2 mo
2 mo
1 mo
Product design improvements and communication design
month
1
2
3
4
5
6
7
8
Discovery & research
1 mo
UX architecture & user flows
UI design & design system
Website
Weekly design deliveries
2 mo
2 mo
1 mo
Product design improvements and communication design
Platform
Key Screens
Key Screens
& Interactions
& Interactions
About the product
One of the core product screens used to manage and run protocols. It provides a clear overview of all available protocols with quick access to editing, launching, scheduling, and monitoring. The list supports search, filtering, and sorting, allowing users to find protocols by ID, name, author, status, or last launch date. Each protocol item includes key metadata and contextual actions for fast decision-making.
When a protocol is running, a persistent minimised widget appears at the bottom of the screen. It displays real-time progress, temperature, current stage, remaining time, and execution status — with instant access to a detailed view without interrupting the workflow.
One of the core product screens used to manage and run protocols. It provides a clear overview of all available protocols with quick access to editing, launching, scheduling, and monitoring. The list supports search, filtering, and sorting, allowing users to find protocols by ID, name, author, status, or last launch date. Each protocol item includes key metadata and contextual actions for fast decision-making.
When a protocol is running, a persistent minimised widget appears at the bottom of the screen. It displays real-time progress, temperature, current stage, remaining time, and execution status — with instant access to a detailed view without interrupting the workflow.
Scope:
Design system
UX/UI
Product design
Interaction design

Platform
Website
Website
Product landing
Product landing
In parallel with the application redesign, we designed the product website for Tones. The approved direction positions the platform in a high-tech, precision-science context — combining clean structural layouts with rich photography of lab environments and the physical device itself.
The website covers the full product story: technology overview, key benefits (walk-away automation, reagent vendor independence, cost saving, flexibility), the patented core mechanism, key milestones, and a validation section with trusted partners. The result is a confident, credible presence for a deep-tech product entering the laboratory market.
In parallel with the application redesign, we designed the product website for Tones. The approved direction positions the platform in a high-tech, precision-science context — combining clean structural layouts with rich photography of lab environments and the physical device itself.
The website covers the full product story: technology overview, key benefits (walk-away automation, reagent vendor independence, cost saving, flexibility), the patented core mechanism, key milestones, and a validation section with trusted partners. The result is a confident, credible presence for a deep-tech product entering the laboratory market.

Text
Delivery
Overview
Delivery
Overview
Research & Insights
Research & Insights
User and stakeholder insights
Market and competitor analysis
User interviews and quantitative surveys
Analytics-driven conclusions
User and stakeholder insights
Market and competitor analysis
User interviews and quantitative surveys
Analytics-driven conclusions
Brand & Marketing Execution
Brand & Marketing Execution
Flagship campaign concepts (static and video)
Marketing asset production and adaptation
Brandbook creation and documentation
Flagship campaign concepts (static and video)
Marketing asset production and adaptation
Brandbook creation and documentation
UX & UI Design
UX & UI Design
UX architecture and user flows
Visual exploration and key concepts
UI design across core screens
Scalable design system
UX architecture and user flows
Visual exploration and key concepts
UI design across core screens
Scalable design system
Ongoing Optimisation
Ongoing Optimisation
Continuous improvements and refinements
Continuous improvements and refinements

Let's talk about
your product
Max, Product Strategist
@Conceptica