Let's talk about
your product

Max, Product Strategist

@Conceptica

Let's talk about
your product

Max, Product Strategist

@Conceptica

Let's talk about
your product

Max, Product Strategist

@Conceptica

Platform

Tones Web App

Tones Web App

UX/UI design for a laboratory protocol execution platform

UX/UI design for a laboratory protocol execution platform

About the client

Tones is a platform designed to help laboratory specialists manage, launch, and monitor scientific protocols in real time. The interface guides operators through every step of protocol execution — from scheduling and configuration to live monitoring and reagent management — reducing cognitive load and minimising the risk of procedural errors.

Tones is a platform designed to help laboratory specialists manage, launch, and monitor scientific protocols in real time. The interface guides operators through every step of protocol execution — from scheduling and configuration to live monitoring and reagent management — reducing cognitive load and minimising the risk of procedural errors.

Scope:

Design system

UX/UI

Product design

Interaction design

Delivery

Timeline

Timeline

9-month engagement

month

1

2

3

4

5

6

7

8

Discovery & research

1 mo

UX architecture & user flows

UI design & design system

Website

Weekly design deliveries

2 mo

2 mo

1 mo

Product design improvements and communication design

month

1

2

3

4

5

6

7

8

Discovery & research

1 mo

UX architecture & user flows

UI design & design system

Website

Weekly design deliveries

2 mo

2 mo

1 mo

Product design improvements and communication design

month

1

2

3

4

5

6

7

8

Discovery & research

1 mo

UX architecture & user flows

UI design & design system

Website

Weekly design deliveries

2 mo

2 mo

1 mo

Product design improvements and communication design

Platform

Key Screens

Key Screens

& Interactions

& Interactions

About the product

One of the core product screens used to manage and run protocols. It provides a clear overview of all available protocols with quick access to editing, launching, scheduling, and monitoring. The list supports search, filtering, and sorting, allowing users to find protocols by ID, name, author, status, or last launch date. Each protocol item includes key metadata and contextual actions for fast decision-making.

When a protocol is running, a persistent minimised widget appears at the bottom of the screen. It displays real-time progress, temperature, current stage, remaining time, and execution status — with instant access to a detailed view without interrupting the workflow.

One of the core product screens used to manage and run protocols. It provides a clear overview of all available protocols with quick access to editing, launching, scheduling, and monitoring. The list supports search, filtering, and sorting, allowing users to find protocols by ID, name, author, status, or last launch date. Each protocol item includes key metadata and contextual actions for fast decision-making.

When a protocol is running, a persistent minimised widget appears at the bottom of the screen. It displays real-time progress, temperature, current stage, remaining time, and execution status — with instant access to a detailed view without interrupting the workflow.

Scope:

Design system

UX/UI

Product design

Interaction design

Platform

Website

Website

Product landing

Product landing

In parallel with the application redesign, we designed the product website for Tones. The approved direction positions the platform in a high-tech, precision-science context — combining clean structural layouts with rich photography of lab environments and the physical device itself.

The website covers the full product story: technology overview, key benefits (walk-away automation, reagent vendor independence, cost saving, flexibility), the patented core mechanism, key milestones, and a validation section with trusted partners. The result is a confident, credible presence for a deep-tech product entering the laboratory market.

In parallel with the application redesign, we designed the product website for Tones. The approved direction positions the platform in a high-tech, precision-science context — combining clean structural layouts with rich photography of lab environments and the physical device itself.

The website covers the full product story: technology overview, key benefits (walk-away automation, reagent vendor independence, cost saving, flexibility), the patented core mechanism, key milestones, and a validation section with trusted partners. The result is a confident, credible presence for a deep-tech product entering the laboratory market.

Text

Delivery
Overview

Delivery
Overview

Research & Insights

Research & Insights

  • User and stakeholder insights

  • Market and competitor analysis

  • User interviews and quantitative surveys

  • Analytics-driven conclusions

  • User and stakeholder insights

  • Market and competitor analysis

  • User interviews and quantitative surveys

  • Analytics-driven conclusions

Brand & Marketing Execution

Brand & Marketing Execution

  • Flagship campaign concepts (static and video)

  • Marketing asset production and adaptation

  • Brandbook creation and documentation

  • Flagship campaign concepts (static and video)

  • Marketing asset production and adaptation

  • Brandbook creation and documentation

UX & UI Design

UX & UI Design

  • UX architecture and user flows

  • Visual exploration and key concepts

  • UI design across core screens

  • Scalable design system

  • UX architecture and user flows

  • Visual exploration and key concepts

  • UI design across core screens

  • Scalable design system

Ongoing Optimisation

Ongoing Optimisation

  • Continuous improvements and refinements

  • Continuous improvements and refinements

welcome@conceptica.design

Remote-first design partner Working with clients across the UK, EU & UAE — and beyond. Core team in Riga. Local presence in London and Barcelona.

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Tecco IT SIA, 40103550358

Let's talk about
your product

Max, Product Strategist

@Conceptica